In 1959, history was made when Rockefeller Group opened 1271 Avenue of the Americas. As the first expansion of Rockefeller Center across 6th Avenue, the former Time & Life Building is considered an icon of mid-century modern architecture.
1271 is undergoing a top-to-bottom transformation by the celebrated architecture and planning firm, Pei Cobb Freed & Partners. Last year, Rockefeller Group enlisted The&Partnership to revitalize marketing efforts and generate excitement for the ongoing renovation.
Upon reviewing timeless black and white photography of New York’s legendary buildings, The&Partnership initiated a new campaign to place 1271 in the center of it all. TILTPIXEL rendered a renovated 1271 and digitally inserted the restored building within black and white photos of the surrounding area. The aesthetic is classic, and it serves as a good reminder that some of the best renderings are those that merge seamlessly into a stunning backdrop.
For more information about 1271 Avenue of the Americas and the exciting changes to come, click here >
For more information on our client, Rockefeller Group, click here >
To learn more about The&Partnership, click here >